Pfizer's adherence to utilitarianism

In his book Utilitarianism, British phillosopher John Stuart Mill brilliantly wrote, “Actions are right in proportion as they tend to promote happiness; wrong as they tend to produce the reverse of happiness. By happiness is intended pleasure and the absence of pain.”
Through his definition, happiness is not a state of being filled with smiles, hugs, and giggles. Happiness can be coupled with a state of frustration a pause filled by sorrow; however, it has a later resolve of ease, no pain, and a pleasure when clarity is found.
Therefore, Mill’s work is less about gauging happiness and more a meter determining the amount of good that is present in a situation. In layman’s terms, Mill’s principle of utility is about doing the greatest amount of good for the greatest amount of people--regardless of the effect the act of good may have on a person, company, etc.
Pfizer company recently set itself apart in the health care industry, in my eyes, with a public announcement and press release they sent out Wednesday February 1. In it, they describe that they recalled 14 lots (which is nearly 1 million pills) of birth control, for their may have been a misplacement of the placebo pill and thus an increased risk of becoming pregnant for women. Pfizer sent the announcement to all of the major media venues, posted statements on its website, and released a video explaining their packaging error and why it could be a problem.
The video notes that a maximum of 30 packages were incorrectly packed. However, they decided to potentially tarnish their reputation to do the best good for the best people. Their admittance of this “error” shows that companies are ethical and are willing to admit mistakes in order to benefit their consumer/client. Pfizer’s courage gives hope to not only women who can become pregnant but all individuals who have become enslaved to the products afforded to us by corporate America.